Turkey relies on domestic tourists to revive tourism sector

Published on : Thursday, April 16, 2020

Thermal tourism in TurkeyThe vital tourism industry of Turkey has been deeply affected by the coronavirus or COVID 19 pandemic, but it continues to rely on domestic visitors, whom it sees as a lifesaver, according to sector representatives.



The start of this year seemed promising for Turkey as it welcomed a total of 3.52 million tourists in the January-February period, a 9.69% year-on-year increase, culture and tourism data showed, prior to worldwide travel restrictions.



However, signs now point to the country experiencing a severe hit in the following months, along with many other tourism destinations worldwide.



This coronavirus global pandemic outbreak has put tens of millions of jobs in the global tourism and tourism sector at risk. World Travel and Tourism Council last month said the pandemic is putting up to 50 million jobs in the industry, with travel likely to slump by a quarter this year and Asia being the most affected continent. International travel is expected to fall at least 10.5% this year, the biggest year-on-year drop, the industry consultancy Tourism Economics recently said.


The industry now sees domestic visitors as a lifesaver, Ramazan Becer, the head of a digital technology and tourism firm CRM Group, said.



Eid al-Fitr, or the Ramadan feast after the holy month of Ramadan, will be celebrated at the end of May.



The Culture and Tourism Minister Mehmet Nuri Ersoy earlier this month said the tourism season is expected to be on hold until the end of May, expressing hope that activities would start again during the Ramadan Feast.  Ersoy also noted that he expects flights to return to normal by the end of June, with air traffic from Asia likely to be opened first, followed by Russia, then the Balkans and Europe.



In 2019, the country enjoyed an all-time high with more than 45 million foreign visitors. It previously looked to welcome 58 million foreign visitors and generate $40 billion from tourism activities in 2020.



The country can welcome 38 million tourists and earn $25 billion in 2020, compared with $34.5 billion last year, estimated Becer, who said the Tourism Ministry made great efforts by taking required measures since the first case of the coronavirus in the country. The country last month announced a TL 100 billion ($14.7 billion) stimulus package to support businesses and industries affected by the fallout of the outbreak. It supports several companies and sectors as well as the tourism sector by paying personnel salaries and postponing loans and taxes.



The tourism accommodation tax was also suspended until November to support the sector.



Becer said the biggest problem in the sector is for aviation companies that he thinks should be supported to keep them afloat. If support is not provided, the aviation sector will continue to have problems, he said.

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