U.S. National Travel and Tourism Week to highlight the ‘Spirit of Travel’

Published on : Thursday, April 9, 2020

The annual celebration of the contributions and accomplishments of the U.S. travel industry is celebrated in the country throughout the first week of May every year. The National Travel and Tourism Week (NTTW), will celebrate the theme, ‘Spirit of Travel’ this year. The resilience and hope of the U.S travel industry in light of the COVID-19 pandemic will be celebrated through the theme in 2020.



Roger Dow, President and CEO, U.S. Travel Association said in a recent press statement that the travel industry leaves people in awe through every hardship. He mentioned that the industry has the capability to join together, adapt, and emerge stronger than before after each crisis it battles. He said that the coronavirus outbreak was the toughest challenge of all time but it has been observed over the past few weeks that the spirit of travel remains alive and has not been shattered.



He also mentioned that the true spirit of travel industry lies in its workforce. He said it is the workers who will help power America’s economic recovery in days to come. He expressed that Congress must continue to do everything possible to support travel industry workers in the grave moment of crisis.



He further added that irrespective of the present scenario being incredibly challenging for the travel community, National Travel and Tourism Week is the ideal moment to highlight the industry’s incredible spirit. The festival would also bring travel industry communities together and help them to return to normalcy after the pandemic is over in the U.S.



He informed that at the moment it is important to remind communities, policymakers, and every other individual in the country about travel’s enormous contributions to U.S economy and to the American way of life. He concluded that when the U.S travel industry begins to function again it will be more ready than ever to welcome travelers with open arms.



U.S. Travel has built a resource toolkit with alternative options to promote the spirit of travel during NTTW. These resources have a heavy emphasis on social media engagement, and encourage optimism, preparation for the future, and how to support coronavirus relief efforts.



NTTW was first created by Congress in 1983 to underscore the economic power of travel in the U.S. The 37th NTTW (May 3-9) arrives at a crucial moment to unite the industry. This year the occasion will celebrate the U.S travel industry’s indomitable spirit and elevate the role it plays in America’s economic and employment recovery.


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