U.S. Travel Association bids soulful goodbye to Roger Dow

 Monday, August 1, 2022 


Roger Dow steps down from his role as a President and CEO of the US Travel Association which he has been handling for the past 17 long years.

On this occasion the US Travel Association bids a mournful goodbye to its dear colleague for his incredible service to the organisation.

Roger joined the association back in the year 2005 after his service at the Marriott International for 34 years.

Though he joked about not having any experience in lobbying prior to joining as travel’s top advocate however, his sharp insight, incisive network and years of experience in the industry created an indelible impact on the US travel industry.

Dow’s leadership complemented steadfast optimism which was essential in guiding the travel industry from challenges down the years since the 9/11 and plummeting to the COVID-19 pandemic and till date. His was a resilient voice whenever any crisis lashed upon the organisation.

Dow rallied the industry to ensure necessary relief to every sector of the travel industry and retain its employees on payrolls. He opened international inbound travel and repealed the pre-departure COVID-19 testing.

It was indeed a game changer in recovering the industry which was suffering the brunt of the pandemic.

Rogers’ ability to build trust with members of the association resulted in building unity in the industry during the critical phase. He had a unique quality to connect with everyone, mentor the following generation and forge relationships; all of which proved invaluable.

Thanks to Roger’s vision which helped new and diverse organizations to team up with the US Travel Association and all under the ‘Let’s Go’ campaign. This indefinitely strengthened travel’s voice at the hour of need.

Throughout his tenure at the US Travel Association, Roger Dow showed a stupendous example of progressive mindset which resulted in significant legislative victories. This included establishment and renewal of brand USA.

Also, due to his oversight of the US Travel’s IPW trade show and including a dozen more countries to the Visa Waiver Program, inbound travel in the US has increased to 61% while he was serving the chair.

Roger Dow is not just a staple of the US travel industry but a global icon of the travel community. He has earned immense respect and admiration from the international delegates.

Anyone who has walked the floor with him can well perceive this experience.

The success and productivity of the IPW testifies his years of efforts ad service to elevate the importance of professional meetings and events. He also established the value of conducting business face-to-face.

During his final year as the head of the association, delegates from across the world arrived to show their appreciation and acknowledgement to Roger and his paramount contributions to the travel industry.

Throughout his life Roger Dow has acted as a tireless advocate of the power of travel and its ability to unite people across the world. He believed firmly that travel can break down barriers, connect people from different backgrounds and introduce us to new experiences every single day.

This is the fundamental principle of the travel industry which cannot be truly calculated in terms of dollars, but in the memories that are made to cherish forever.

As the association bids goodbye to their dear colleague, they ended the event on one of his favourite quotes by the great English author Mark Twain the essence of which was the foundation of the industry which he led for long 17 years:

“Travel is fatal to prejudice, bigotry, and narrow-mindedness.”

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