Udupi Zilla Panchayat taking enterprise for tourism promotion with local participation

Thursday, March 31, 2022

The UdupiZillaPanchayat has taken up an enterprisefor tourism promotion with local participation for encouraging local entrepreneurship and empowering members of women self-help groups.

The community-based tourism (CBT), which is the brainchild of ZP CEO Y. Naveen Bhat, would introduce various local art forms, practices and farming activities for tourists, so that they can get a first-hand experience of the local activities.

The first unit of these CBT entrepreneurs was launched at Malpe in Udupi on Sunday by “PlaceXplore Lab,” a tourism incubator hosted by The Urban Vision, Red Dot Foundation Global, Udupi Tourism, the ZP, and Mangaluru City Corporation, getting assistance from Vital Voices Fortune Mentoring Program of the United States Department of State.

CBT aims to provide tourists withgenuine cultural exchange supporting locally-led projects directly benefiting the community and tourists at the same time. Udupialong withDakshina Kannada have a variety of micro tourism entrepreneur initiatives, starting from surf schools to fishing tours, local artisans of coconut, pottery, bamboo weaving, Yakshagana, eco-tours among others.

Women from National Rural Livelihood Mission (NRLM), trained in self-employment through the ZP were also part of the start-up lab.

PlaceXplore Lab has developed a Digital Market Place with a website and an App that would connect tourists to local CBT entrepreneurs and tourism visitors to Udupi and DK Districts. This would include training for local micro entrepreneurs in digital skills.

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