UK tourism suffering from huge reputational damage due to Brexit

Published on : Thursday, November 7, 2019

Britain could be seen by European visitors as a ‘basket case’ country for up to five years after a probable initial Brexit agreement according to a travel industry expert.

 

Tom Jenkins, executive director of the European Tour Operators Association said the UK is suffering from huge reputational damage due to Brexit that could last for years.

 

Speaking at WTM London earlier, Jenkins said, “The initial withdrawal agreement has still not passed 3.5 years after the referendum – and the final agreement could take two to three times longer. We are looking at finally agreeing to leaving in perhaps five or six years. We are giving the impression that we are a confused state. That is not an impression that is going to go away quickly, but, of course there is a counter argument: that people do visit ‘basket case’ countries on holiday. The difficulty is that that until 2016, Britain was projected as and perceived to be a success story in Europe. London was the place to be, but now that reputation is gradually eroding.”

 

Jenkins added that the UK travel industry was underprepared for a potential Halloween Brexit.

 

Speaking at WTM too, VisitBritain director of strategy and communications, Patricia Yates said that a weaker pound is not resulting in more visitors to Britain.

 


(No Like Yet)

Related Posts

Tags:

Comments are closed.

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  rss_logo 
ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 06 ITB Asia 2020
  • 12 ITE Hong Kong 2020
  • 13 IMEX 20
  • 16 FHC 2020
  • 16 G&A 2020
  • 16 ITB asia 2020
  • 16 TAAPE 2020
  • 17 AAA-banner 2020
  • 18 WCTIE 2020
  • 20 GWS-2020
  • 23 emitt 21
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. Forum de l’Investissement Hôtelier Africain

      July 7 - July 9
    2. DRT SHOW SHANGHAI

      July 17 - July 19
    3. SHANGHAI WORLD TRAVEL FAIR (SWTF)

      July 30 - August 2
    4. IT&CM CHINA 2020

      August 3 - August 5
    5. Asia Amusement & Attractions Expo 2020

      August 4 - August 6
Get our toolbar!
Review www.travelandtourworld.com on alexa.com