UK Travelers Prefer Smaller Cruise Ships – Is the Mega Ship Trend Over for 2026?

Published on December 8, 2025

While mega ships have become a trend in the cruise industry, new research suggests that many passengers may actually prefer a slightly smaller vessel for their holidays at sea. A survey conducted by cruise.co.uk surveyed nearly 700 passengers, shedding light on the preferred cruise ship sizes for future bookings.

Mega Ships vs. Mid-Size Vessels

The past few years have seen the launch of massive cruise ships, such as the MSC World America and Royal Caribbean’s Star of the Seas, both of which can accommodate over 4,000 passengers. Despite the growing popularity of these giant vessels, the survey findings reveal that only 9% of passengers favor these larger ships. Interestingly, mid-size ships, which typically carry between 1,001 and 2,500 guests, were favored by 41% of respondents, making them the most popular choice for bookings in 2026.

In contrast, larger ships with a capacity of over 2,500 guests still had a significant following, with about 30% of participants preferring this size. However, smaller vessels, catering to fewer guests, accounted for just 15% of the preferences. This data reveals a clear trend: while larger ships offer a range of amenities, many travelers are drawn to more intimate, manageable experiences that mid-sized ships provide.

Booking Motivations for Cruise Passengers

The research also identified the main factors that drive cruise bookings. Visiting multiple destinations was the primary motivator for 39% of respondents, highlighting the appeal of diverse itineraries that allow travelers to explore various locations in one trip. Additionally, 20% of respondents chose to book based on the perceived value for money, while 10% prioritized the onboard facilities and relaxation opportunities available on cruise ships. Interestingly, only 6% mentioned celebrating a special occasion as a key factor influencing their decision.

Another important factor for many travelers is the price. A lower starting fare or a special offer would prompt 28% of potential passengers to commit to a booking. Furthermore, 24% of respondents stated that all-inclusive pricing would be a significant draw, as it provides peace of mind regarding the cost of their cruise experience.

Popular Cruise Destinations for 2026

When it comes to choosing destinations for 2026 cruises, the Mediterranean emerges as the top choice for UK travelers, with 25% of respondents favoring this region. The Caribbean also remains highly popular, with 20% of participants choosing it as their preferred cruising destination. Northern Europe is the next favorite region, with 11% of respondents indicating a desire to explore the area, while Asia and Australasia are favored by 8% and 7% of travelers, respectively.

Growing Demand for More Cruise Options

Tony Andrews, managing director of cruise.co.uk, commented on the findings, noting that the demand for Mediterranean sailings and long-haul itineraries reflects the broadening appeal of cruising as a travel option. He emphasized that the cruise market has never been more varied, offering something for every traveler. The demand for diverse itineraries, more ships, and tailored cruise experiences highlights the increasing popularity of cruising as a travel choice, catering to various preferences and budgets.

The Future of Cruising

As the cruise industry looks ahead to 2026, passengers can expect more choices and a wider range of options. Whether opting for a large cruise ship, a mid-size vessel, or a more intimate smaller ship, the cruise market has evolved to offer a variety of experiences suited to every taste. From exploring iconic Mediterranean ports to embarking on long-haul journeys, travelers will have access to more options than ever before. The ongoing growth of the cruise sector ensures that the industry will continue to meet the diverse demands of modern-day travelers.

The popularity of mid-size ships reflects a growing trend toward more personalized cruise experiences, where passengers can enjoy comfort, luxury, and top-tier service without the overwhelming crowds that often come with larger ships. As the industry continues to expand, both seasoned and new cruisers alike can look forward to a greater variety of ships and itineraries that cater to their specific needs and preferences.

Conclusion

The research findings underscore the importance of ship size in influencing passengers’ decisions when booking a cruise. While mega ships continue to attract large crowds, it is clear that mid-size ships offer the ideal balance of comfort, service, and destination options for many travelers. As the cruise industry prepares for 2026, passengers can expect more variety and flexibility in their choices, allowing them to find the perfect cruise experience tailored to their needs. With a growing demand for diverse destinations and customizable cruise packages, the future of cruising looks bright, offering something for everyone.