Published on : Tuesday, March 30, 2021
The speed of the UK’s vaccine rollout is making London a ‘safer bet’ for international meetings and events planners, according to the city’s convention bureau.
And as the vaccine rollout creates a path to safe recovery, London’s meetings and events industry is getting ready to reopen with a host of new hotel openings and venue refurbishments underway.
Tracy Halliwell, director of conventions and major events at London Convention Bureau that they are already seeing a response to the United Kingdom’s vaccination programme that has been picked up by international buyers. The meetings industry the place they are going to come to, their delegates will feel safer with, that’s what they’re saying. There’s so much uncertainty for planners at the moment, so many variables, so they’re looking for surety and confidence. They see the UK as a destination where they’re not going to put delegates at risk. You compare that to destinations that haven’t been as quick and we are coming up as a safer bet at the moment.
With the return of international events unlikely until 2022, in the interim, the bureau will be doing more work helping the domestic market.
Tags: United Kingdom