UNWTO & ADB introduced a joint report on big data use, making tourism even better

Published on : Wednesday, December 22, 2021

Recently, UNWTO and the Asian Development Bank have introduced a joint report on the big data use to make tourism planning and management even better.


The report shows instances from all over Asia and the Pacific region while also emphasizing the important trends in big data use in tourism at the forefront of technology and innovation. Also, the report makes things clear in terms of the role that big data can play in the economic and social revival and measurement of tourism dimension.


Data to give power to the decision makers
In 2020, tourism encountered the greatest crisis on record. Last year, international arrivals dropped by 73%. This is probably to be followed by a 70% and 75% fall on 2019 levels for 2021. Data and market intelligence are important to authorize destinations, businesses, and tourism workers to remain better prepared in a rapidly changing landscape.

Also, the pandemic has speed up the move toward digitalization and highlighted the urgency for relevant and reliable data and intelligence to control tourism in the best possible way.


The joint UNWTO and ADB report will help both the governments along with the private sector as they look to balance official statistics with big data to understand the shifts in consumer behaviour in a better way and to enhance recovery with targeted products, segments, and source markets. Also, big data will be a key component to supporting faultless travel through the implementation of safety protocols, biosecurity technologies, and digital health certificates to enable the safe reopening of borders.

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