The UNWTO holds forum in Segovia

Published on : Saturday, March 30, 2019

The UNWTO held the forum “Facing the Demographic Challenge through Tourism and Innovation” in Segovia, whose opening was attended by Spanish Prime Minister Pedro Sánchez; Spain’s Minister of Industry, Trade and Tourism, María Reyes Maroto; the President of the Junta de Castilla y León, Juan Vicente Herrera; the Mayor of Segovia, Clara Isabel Luquero; and the UNWTO Secretary-General, Zurab Pololikashvili.


At the forum, tourism and innovation were highlighted as key solutions to address the depopulation suffered by the rural environment.


To quote the UNWTO Secretary-General Zurab Pololikashvili, “The UNWTO wants to work alongside Spain to turn the discussion on the challenge of rural depopulation into a conversation about the opportunities that the rural environment represents.” He added, “The 2030 Agenda is committed to leaving no one behind, including rural areas and their inhabitants.”


He pointed out that tourism represents one of every ten jobs in the world. In 2019, the UNWTO is dedicating the year especially to education, development of professional skills and employment, quality training in tourism and innovation for face challenges and ensuring the survival of the rural environment.


The Prime Minister of Spain, Pedro Sanchez, highlighted the efforts being made by the UNWTO along with opportunities created in the interior regions of Spain through rural tourism, digital transformation and new models of economic activity.


During the event, leading figures from the political, business and cultural spheres spoke about the challenges posed by the gradual loss of population in rural areas. Many experts also discussed the role of rural tourism as a tool for socio-economic revitalization, sustainability and territorial rebalancing.

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