UNWTO introduces digital tool to revive tourism

Published on : Monday, July 12, 2021

Presented during the UNWTO Mayors’ Forum in Porto, Portugal, the tool is an opportunity for the smart cities as well as destinations for further advancement that include technology and innovation in their development. Already it’s functioning in 60 countries, MUST aggregates all the information of interest to travelers in one place. By integrating all the main information and analysis from UNWTO, it targets to become an important tourism application and generate opportunities for destinations.


Visibility through technological tools is kind of a chance for the ones who, along the entire value chain of the sector, need support to resume their activities, from new destinations around rural communities, to destinations with a high degree of infrastructure development.


“We welcome innovative ideas and technologies that allow the creation of global and regional innovation ecosystems aimed at accelerating the recovery of tourism for development,” said UNWTO secretary-general Zurab Pololikashvili.


To quote the CEO of MUST, Pablo López, said: “Technology enhances the productivity and resilience of companies. The implementation of digital solutions in line with new trends in the tourism sector allows us to develop a differentiated, personalized and safe tourism product that is more focused on behaviour patterns and the management of spaces that will undoubtedly contribute to the recovery of a key activity for the economy in general.”

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