The UNWTO and IPSOS carry global survey regarding urban tourism

Published on : Wednesday, June 5, 2019

A global survey carried on by the UNWTO and IPSOS shows a positive side of local residents’ views towards urban tourism. Considering 15 countries worldwide, the research identified what residents consider to be the best ways of managing increasing number of tourists, highlighting differing attitudes towards urban tourism among various socio-demographic groups.


The survey focuses towards better understanding of residents’ attitudes towards urban tourism.


The UNWTO Secretary-General Zurab Pololikashvili said, “In order to make sure that urban tourism continues to benefit local residents, it is fundamental to implement sustainable policies and practices. This includes the regular monitoring of residents’ attitudes towards tourism and factoring them in the tourism agenda.”


Tourism’s impacts are valued most positively in Australia, Argentina, Sweden, the Republic of Korea and Spain. Young respondents (under 34) show a stronger awareness of both the positive and negative impacts of city tourism, compared to older respondents (over 50) who perceive the negative impacts less. Younger respondents are also more likely to favor preventive measures for managing increased tourism demand.


Regarding potential measures for addressing growing tourism flows in cities, residents across the 15 countries consider ‘improving infrastructures and facilities’ as the most effective.


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