UNWTO official’s Brazil visit marked the support of tourism’s sustainable recovery

Published on : Saturday, November 21, 2020

UNWTO Secretary-General of the World Tourism Organization has recently reaffirmed his commitment to work together with Brazil and help the tourism of the country to recover and become the main driver of sustainable development. The statement of support came as Mr. Zurab Pololikashvili headed a UNWTO team to meet with the President, Jair Bolsonaro and Minister of Tourism, Marcelo Álvaro Antônio.


Committing to start again in-person visits to Member States as early as possible, Mr. Pololikashvili headed the UNWTO team to Brazil, on a first visit to the Americas region since pandemic started. Meeting with President Bolsonaro was the main point of the visit during which Secretary General Pololikashvili congratulated him for making this sector a key issue in his government’s agenda and for his ongoing support for UNWTO. The President and his government were mentioned as examples of Member States working in tandem with UNWTO for educational advancement and training in tourism, promote innovation, and creating job as well as investment.


In meetings between the UNWTO leadership and the Brazilian Ministry of Tourism, Minister Marcelo Álvaro Antônio defined the way he has remained associated to help the sector to succeed in this unprecedented crisis caused by the pandemic. Measures were like advancing US$1 billion of loans to support tourism businesses, along with investment promotion in the sector, including through modifying the existing legal framework.


UNWTO is working with Wakalúa, the first global tourism innovation hub. In addition, the Brazilian government expressed an interest in the meeting in hosting a new UNWTO Regional Office for the Americas.


To quote the UNWTO Secretary-General, “Tourism is a powerful force for good for Brazil and for all of the Americas. As UNWTO guides the global restart of tourism, we are on our first official visit to the region since the start of the crisis. I thank the Government of Brazil for the ongoing, strong support for tourism and I am particularly encouraged by the commitment to growing innovation in tourism and using the sector as a tool to advance sustainable development for all.”


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