The UNWTO Regional Commission for Europe held in Zagreb, Croatia this week

Published on : Saturday, June 1, 2019

Innovations, joint ventures and managing rising tourist numbers are on the top of the agenda at the UNWTO Regional Commission for Europe, held in Zagreb, Croatia this week (27-30 May).


Croatia was collectively chosen to host the annual meeting of the tourism ministers of the UNWTO Member States in Europe. Croatia is among the region’s top tourism destinations, welcoming 20 million international arrivals last year, marking a 6.7% increase on the previous year. A strong partner of the UNWTO, the country is home to the Zagreb Sustainable Tourism Observatory, part of the global UNWTO Network of Sustainable Tourism Observatories.


The UNWTO Secretary-General Zurab Pololikashvili met with Prime Minister Andrej Plenković to thank him for Croatia’s commitment to sustainable tourism. Mr. Pololikashvili also met with Ms. Marija Pejcinovic Buric, Minister of Foreign and European Affairs and with Croatia’s Minister of Tourism, Gari Capelli, for discussing destination management and sustainability.


“It is so encouraging to see not just so many ministers joining us here in Zagreb, but to also witness the genuine enthusiasm our European Member States have for managing tourism and harnessing it as a driver of sustainable development”, Mr. Pololikashvili said.


“Regional and international cooperation are vital to face up to the challenges linked to tourist numbers, especially in urban areas. This week’s meeting in Zagreb proves the desire to make tourism a force for good.”


The UNWTO Secretary-General Zurab Pololikashvili also met with Davor Suker, the President of the Croatian Football Federation, in order to discuss the opportunities presented by the growing market for sports tourism.


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