Urban Resort Concepts announces its first villa-only resort in Moganshan, China

Published on : Tuesday, May 26, 2020

Urban Resort Concepts

Urban Resort Concepts (URC) announces its first villa-only resort with the launch of The PuYun Hotel and Spa, an 80-key luxury retreat set within the beautifully untouched splendour and lush mountains of Moganshan.

Its scheduled opening in 2022 will add to URC’s global portfolio of award-winning ultra- luxury hotels and resorts, including The PuLi Hotel and Spa, Shanghai, The PuXuan Hotel and Spa, Beijing and The RuMa Hotel and Residences, Kuala Lumpur, with eight further properties under development in Dubai, Bangkok, Phuket, Kota Kinabalu, Shenzhen,Hangzhou, Xi’An and Shanghai.

Located 45 kilometres northeast of Zhejiang province’s capital Hangzhou and 130 kilometres southwest of Shanghai, The PuYun derivesits name from the Chinese charactersfor beautiful un-carved jade; one that has been hidden away in the earth (mountain). Bearing the healing and restorative properties of its namesake, the resort will serve to invigorate both physically and emotionally those who discover it, offering a transcendent experience for guests in search of rejuvenation.

Moganshan’s cool mountain air and idyllic, natural setting has been drawing Shanghai’s elites and their families from as early as the 1800s as a reprieve from the sweltering summer heat, thus earning its moniker “Hamptons of China”.

A dense bamboo forest, rolling tea plantations and serene lakes dominate the ethereal mountain landscape that has entranced so many that came before, providing a fitting all-year round escape for those seeking time off-the-radar and the perfect foil for URC’s one-of-a-kind, contextual interpretations of storied destinations in a luxurious resort setting.

World-renowned British architect Sir David Chipperfield, sought after for his numerous award-winning masterpieces of startling simplicity and clarity of design, will honour the cultural narrative of the hotel’s exceptional surrounds, while celebrating the natural beauty of its setting with his characteristic sensibility.

The philosophy follows through the resort’s interior, brought to life by long-time URC collaborator, Shanghai-based design firm MQ-studio. Each area within the resort exemplifies URC’s hallmark design principles of a luxuriously understated, contemporary and soothing aesthetic, uniquely crafted with distinct accents of its colourful and rich natural environment, all while blending the interiors with architecture and nature within.

The region’s vibrant past and present as well as its artisan traditions will be transported into the context of today, allowing guests of The PuYun unprecedented access to the emotional properties of the environment through all aspects of the hotel, including the food and beverage and wellness offerings as well as the countless activities offered to its guests.

URC’s proprietary UR SPA will provide an all-encompassing wellness journey along with a yoga pavilion, two swimming pools and a fitness centre. Two restaurants and a lobby lounge will showcase resolutely local provenance, paired with exciting gastronomic innovations while discrete meeting, event, retail and wedding spaces will establish the hotel as the destination for holidaymakers and business travellers looking to escape from the hurried pace of city life.

As with all of URC’s properties, be it in Shanghai, Beijing or Kuala Lumpur, The PuYun embraces the guest experience philosophy of Hostmanship™,premised on a guest-centric experience underpinned by genuine and intuitive care,with services designed around their needs. 24-hour check-in and check-out allows guests to linger longer while taking advantage of the many generous benefits including complimentary breakfast, high-speed WIFI, mini bar replenished daily, pressing services and much more.

Markus Engel, CEO and founding partner of URC said that the guest experience at The PuYun is one that dispenses of the accoutrements of the generic product elements commonly found in conventional luxury resorts and replaces them with contemporary ingredients that exude a sense of understated luxury and elegance. Blending the soothing properties of exquisite indoor/outdoor spaces and state-of-the-art amenities with an abundance of activities, dining options and awe-inspiring sights, The PuYun is poised to be an extraordinary new modern retreat, with a spatial and guest experience unrivalled in the region today.


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