US, China no longer in Goa Tourism promo destinations list

Published on : Saturday, June 15, 2019

The US has been dropped from Goa Tourism’s list of marketing and promotional activity destinations.

 

Goa Tourism Development Corporation (GTDC) chairman Dayanand Sopte mentioned that there is no point in marketing Goa in the US when footfalls from the long-haul destination are minimal.

 

China also could not favour the tourism board.On Friday it was discussed by the state-level marketing and promotion committee the destinations and events it should participate in those which should not be considered.

 

 

According to Sopte who is also a committee member the state’s participation in any international road show or international trade fair should be decided after considering all factors like if the markets or countries will bring tourists in big numbers.

 

Sopte said that they decided not to participate in certain countries because experience has shown that despite spending crores of rupees, the resultant footfalls were not impressive.

 

 

They did not have many US tourists visiting Goa. Was it worthwhile then to spent over Rs 1 crore to promote the state there?Sopte had already discussed his plans with GTDC managing director Nikhil Desai. Earlier Goa Tourism has faced severe criticism over its choice of destinations and promotional activities.

Travel and Tourism Association of Goa (TTAG) in its white paper to tourism minister Manohar Ajgaonkar earlier this week mentioned that Goa Tourism lacks a strategic, innovative and sustained marketing campaign.

 

There will be a masterplan in place and new markets should be identified along with fact-based planning and joint task force to manage affairs was also required.

Related Posts

Tags: , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  rss_logo 
ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 05 EMITT 2021
  • 13 IITM 2022
  • 15 SATTE 2022
  • 16 Conventa 2022
  • 16 SAHIC 2022

TRAVEL INDUSTRY EVENTS

    1. FITUR

      January 19 - January 23
    2. MATKA 2021

      January 20 - January 23
    3. TTF Chennai

      January 21 - January 23
    4. ADVENTUR

      January 28 - January 30
    5. ABF REISEN & URLAUB 2022

      February 2 @ 10:00 am - February 6 @ 6:00 pm