US travel chain launches new website

Tuesday, June 16, 2020

Accelerate Tourism is dedicated to serving tourism-focused businesses by providing free marketing tools

and resources along with paid marketing services for businesses looking for more direct marketing

support. Free tools include a comprehensive website audit, technical SEO audit, “Google My Business”

listing audit, and a marketing return on investment (ROI) calculator. Each tool is designed to enable

tourism businesses to uncover opportunities to improve their marketing and achieve growth in bookings.

Accelerate Tourism also hosts the Accelerate Tourism Marketing Meetup, a virtual meetup for tourism-

focused business leaders. The meetup offers owners, operators and partners working in the tourism

industry to participate in a forum where they can learn from each other. Each meetup covers a specific

marketing strategy and includes a panel of subject matter experts who share tips, advice, and respond

to questions from the participants.

Recent meetup topics have included:

 3 Principles for Building a Booking Growth Funnel

 7 Ways to Improve Your Website to Get More Bookings

How to Grow Bookings with SEO

 How to Gain More Bookings with Strategic Blog Content

How to Boost your Bookings with Winning Messaging, Creative and Targeting in Ads

“This is an extremely challenging season for tourism businesses, but at the same time it’s a great

moment to think to the future,” said Carl Lefever, owner of Improve & Grow, LLC and founder of

Accelerate Tourism. “The pandemic will end. People will travel again. In fact, they may want to get out

and see the world as never before. This is a chance to prepare and build your business, by learning

practical marketing ideas you can use to grow your bookings.”

Accelerate Tourism offers a free video training program called the Booking Growth Accelerator. The program is based on learning from helping nearly 100 companies improve their marketing and teaches participants the 3 core principles for building a booking growth funnel. Companies that apply this

approach have typically experienced 30-50% booking growth in less than a year with a 3X or better return on investment. The agency also offers a “done-for-you” service to help companies formulate a

digital marketing strategy they call a “Growth Road Map.”

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