UTDB starts campaign for tourism promotion via train ads

Published on : Wednesday, April 7, 2021

The Uttarakhand Tourism Development Board (UTDB) has started a campaign for tourism promotion via train advertisements. Under this campaign, a rail wrap and radio jingle would be publicized in various cities in India. Hoardings have also been installed in cities like Delhi and Mumbai for tourism boost.

The state tourism department has selected trains that would ply to cities like Mumbai, Nashik, Bhopal, Jhansi, Agra, Delhi and Meerut. Initially, train wrapping was done for train running from Haridwar to Mumbai’s Lokmanya Tilak station. The campaign depicts Char Dhams (Yamunotri, Gangotri, Kedarnath and Badrinath), Hemkund Sahib, Uttarakhand’s cultural costumes, folk songs, cuisines etc.

These interesting efforts are for attracting devotees and tourists through exciting taglines. Likewise, to promote adventure-related activities in Uttarakhand, a radio jingle is running in cities like Delhi, Chandigarh, Jaipur, Pune and Dehradun which has been appreciated by the listeners.

Uttarakhand Tourism minister Satpal Maharaj said, “We are all set to welcome devotees from all over the world as the Char Dham Yatra will commence in May. This campaign is a part of inviting devotees to the yatra and tourists to enjoy adventure activities in the state.”

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