Uttarakhand to revitalize its tourism with ‘incentive coupons’

Published on : Thursday, September 10, 2020

In the way Japan introduced incentive-based schemes for tourists lately along with European countries like Sicily and Cyprus to attract huge number of tourists, Uttarakhand Tourism Development Board (UTDB) will also be executing the state government’s initiative of 25 per cent discount under ‘Tourist Incentive Coupons’ following the recent decision of the state cabinet.

By throwing light on the Tourist Incentive Coupons scheme, T Dilip Jawalkar, the tourism secretary, says, “The introduction of the TIC scheme makes our state Uttarakhand the first ever state in India to introduce such an incentive-based scheme.”

“It is noteworthy that apart from Uttarakhand, similar incentive-based schemes were recently introduced in Japan and in European countries Sicily and Cyprus to woo large number of tourists. Uttarakhand Tourism Development Board has initiated this scheme to boost the tourism related economy as well as to attract large number of tourists in the state. The launch date of this scheme will soon be announced,” he added.

Tourists under the scheme coming to Uttarakhand, who have registered themselves under the Dehradun Smart City portal, will get a discount of Rs. 1000 or 25 per cent of the accommodation charges per day (whichever is less) subject to a maximum of 3 days stay.

Nevertheless, this scheme would be valid only for stay in hotels/homestays in some of the restricted areas of Uttarakhand which will be modified as per discretion by Uttarakhand Tourism Development Board.

The discount will be adjusted on the accommodation charges by the hotel/ homestay owner. Side by side, the hotel/homestay owners can claim for the bills which are pending from the respective government departments on successful submission of documents.

Under the guidance of the COVID-19 State Task Force, for one month’s time, the scheme will be tested as a pilot project and may be extended for 2 months, based on successful results.

Under this scheme, an overall expenditure of Rs 2.7 crore is expected in the initial month, which will be compensated from the Chief Minister’s Relief Fund.

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