Vietnam cuisine soon to turn into a crucial tourism product

Tuesday, May 15, 2018

Vietnamese cuisine with all its richness, diversity, harmony and sophistication is considered a cultural heritage and a precious resource in terms of Vietnam tourism. Vietnamese cuisine in 2015 was voted as world’s one of the 10 best food destinations by CNN’s television audience. In the “Top Asian cuisine value dishes”, 12 Vietnam dishes were recognized by the Asian Record’s Organization (ARO). In the onset of 2018, CNN listed 15 must-try dishes while exploring Vietnam.

 
Vietnamese cuisine lures domestic and foreign tourists at the same time. Pictures of the leaders of other nations coming to Vietnam and relishing Vietnamese food, like the former US President Bill Clinton eating ‘Pho’ (Vietnamese noodle soup), or former US President Barack Obama eating bun cha (vermicelli with grilled pork), have contributed in endorsing Vietnamese cuisine to the world.

 
Assoc. Prof. Dr. Vuong Xuan Tinh, Vice President of the Vietnam Association of Ethnology and Anthropology, made certain that the culinary identity of Vietnam is linked in terms of regions, ethnicities and religions, under the impact of natural conditions, history and cultural exchanges. In cuisine along with food, drinks, and the methods and stories related to it are reflected in Vietnamese identity. Therefore, it is the solid basis for the development of food tourism in Vietnam.

 
Eating not only meets the nutritional requirement of the visitors but also provides them with the opportunity to explore the culture, customs and habits of the indigenous people.

The World Tourism Organisation (UNWTO)’s second global report on food tourism in 2017 emphasized that around 87% of the organizations surveyed identify food tourism as one of their significant factors for tourism development, while 82% believed that food tourism is a major motivation for tourism and local economic development.

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