Published on : Tuesday, October 20, 2020
Vietnam is preparing the reopening of its tourism strategy with the introduction of a CNN International television commercial. Here, travelers have been invited to keep Vietnam in their checklist for their first holiday, post Covid-19.
Vietnam National Administration of Tourism commissioned the 30-second clip. In this clip, some of the top tourism places and product of Vietnam has been highlighted and its ends with the sentence, “When you’re ready to travel again, why not Vietnam?”
VNAT leaders explained that the TV commercial is targeted to make the travelers remember of the exotic charms of Vietnam and suggests that the country is perfectly safe and enticing destination for all 2021 vacationers.
The video was developed with the help of the Vietnam Tourism Advisory Board (TAB). It can be viewed on CNN Asia during commercial breaks for six weeks starting from 15th October along with the national tourism website (www.vietnam.travel) and its social media channels.
Vietnam will introduce additional activities to accompany the ‘Why Not Vietnam?’ video soon, including giveaways on social media, ad banners, and articles that showcase the ability of Vietnam in managing the coronavirus effectively and its commitment to the safety of the tourists and citizens.
“The story of how Vietnamese came together to fight the virus and support each other is one that we want to share with our friends overseas,” said VNAT’s Tourism Marketing Department director-general Dinh Ngoc Duc. “Through the ‘Why Not Vietnam?’ campaign we will put forward suitable tourism experiences for travellers looking to escape and unwind after COVID-19 passes, and emphasize Vietnam as a safe destination within the region.”
The strong safety record of this country since the onset of COVID and its capacity to provide socially distanced holiday options are seom the key reasons for the conscious travelers to consider this country for any of their upcoming trips, Duc explained.
In the upcoming months, with high-value travel giveaways in social media, Vietnam plans to win the confidence of the tourists. Its first giveaway, which will launch in November, includes a pair of international flight tickets from national carrier Vietnam Airlines valid although the coming new year 2021, as well as a four-day holiday in Sa Pa with Topas Riverside Lodge and Topas Ecolodge, a National Geographic Certified Unique Lodge.