Published on : Monday, November 11, 2019
The first international tourism office of Vietnam Tourism has been opened in London. The move reflects the importance of the British market to Vietnam. Around 300,000 British people visit the south-east Asian destinations every year.
The tourism office opened in London will focus on increasing arrivals and strengthening relations with the travel trade and the media across the UK and Ireland.
Vietnam has fixed the target of attracting 500,000 annual visitors from the UK by 2023. The office will work for bringing the country’s tourism asset closer to UK travellers and assist with trip inspiration.
Vietnam Tourism office has said that the country’s offerings will be centred on its food, scenario, heritage and culture and warmth of its people.
The chairman of the Vietnam Tourism Advisory Board, Tran Trong Kien, has said that the opening of the first international office in the UK had huge importance.
He said that the UK was supposed to be their biggest and most important markets.
The Vietnam National Administration of Tourism has collaborated with the Tourism Advisory Board of Vietnam for achieving the target.
Among the key, focuses will be the historic towns of Hue and Hoi, scenic destinations such as Nha Trang, Ha Long Bay, Phong Nha Ke Bang and the Mekong Delta.
The vibrant cities of Hanoi and Ho Chi Minh City and the islands of Con Dao and Phu Quoc will also among the key areas.
In another move, the first Vietnam market is set to be opened in Malaysia next year.
The market, to be opened in Kuala Lumpur, will create more opportunities to boost export of Vietnamese products. As many as 200 stalls dedicated to Vietnamese business exporting agricultural products, seafood, handicrafts, fashion, garments, machinery and cosmetics will be present in the market.
Vietnam’s key export products to Malaysia include computers, electronic products and components, phones and accessories.