Vietnam Sets Ambitious Tourism Targets for 2025 as Foreign Arrivals Surge, Driving Unmatched Growth in Resort Tourism and High-End Hospitality Infrastructure

Published on December 2, 2025

Vietnam is setting ambitious tourism targets for 2025, aiming to attract 25 million foreign visitors by the year’s end. This surge in foreign arrivals, particularly from Asia, is driving unmatched growth in the country’s resort tourism sector. Popular coastal destinations like Da Nang, Nha Trang, and Phu Quoc are seeing significant demand, pushing for more luxury accommodations and high-end hospitality infrastructure. As a result, Vietnam is ramping up investments in premium resorts and branded hotels, alongside major infrastructure projects, to meet the growing demand and further solidify its position as a leading destination in Southeast Asia.

In 2024, Vietnam welcomed 17.6 million international visitors, and by the third quarter of 2025, it had already received 15.4 million foreign travelers. With this momentum, the country is poised to meet its target of 25 million foreign visitors by the end of 2025. This remarkable rebound is a testament to Vietnam’s growing appeal as a destination for international tourists, particularly from its neighboring countries in Asia. It also reflects the country’s ability to recover swiftly from the impacts of the COVID-19 pandemic, positioning itself as a top choice for travelers in the region.

Alongside the rise in foreign visitors, Vietnam’s hotel market has expanded significantly. The country now boasts more than 192,000 hotel rooms in the midscale-to-luxury category, showing an impressive compound annual growth rate (CAGR) of 10.9% over the past decade. This makes Vietnam one of the fastest-growing hotel markets in Southeast Asia. The rapid growth in hotel room supply underscores the increasing demand for accommodation as tourism continues to grow in popularity.

A key trend driving the growth in Vietnam’s hotel market is the dominance of coastal areas, with approximately 60% of the country’s hotel rooms located in these regions. Resort tourism has become a central pillar of Vietnam’s tourism strategy, as beaches and coastal destinations attract a growing number of tourists seeking leisure and relaxation. Cities like Da Nang, Nha Trang, and Phu Quoc have seen strong occupancy rates, with Da Nang and Nha Trang resorts consistently achieving occupancy levels of 70-75%. Phu Quoc, in particular, has posted year-on-year occupancy gains of 10-15%, signaling the continued appeal of these popular resort destinations.

Despite the strong recovery in tourism, the pace of new hotel supply has slowed. This slowdown can be attributed to a shift in demand toward higher-end offerings, as travelers increasingly seek premium accommodations. With more discerning tourists preferring luxury and upscale hotels, investor confidence in Vietnam’s hospitality sector has surged. While domestic developers continue to control nearly 90% of the existing hotel stock, there is an opportunity for renovation, repositioning, and management contracts with international hotel brands. As a result, the number of foreign hotel brands operating in Vietnam is expected to grow significantly, with projections indicating that the number of international hotel brands will rise from 90 to over 130 by 2028.

In addition to the growing demand for high-end hotels, both local and international investors are increasingly targeting coastal land and assets with redevelopment potential. Luxury, upscale, and branded-residence projects are attracting significant interest from developers, who are eager to capitalize on the growing tourism industry in Vietnam. These types of projects align with the country’s shift toward premium offerings and cater to the increasing demand for luxury accommodations.

The ongoing growth of Vietnam’s tourism sector is also being supported by major infrastructure developments, which are enhancing regional connectivity and making travel within the country more efficient. Notable projects include the construction of Long Thanh International Airport, the expansion of Noi Bai Airport, and the development of the new Gia Binh airport. These infrastructure improvements will help to increase the number of international visitors arriving in Vietnam and improve access to popular tourist destinations across the country. Furthermore, the development of the North-South expressway is expected to further improve connectivity, making travel faster and more convenient for both domestic and international tourists.

In conclusion, Vietnam’s tourism sector is experiencing a period of significant growth, driven by rising domestic and foreign travel. The country’s hospitality market is expanding rapidly, with a strong demand for both midscale and luxury hotel accommodations. As demand shifts toward premium offerings, investors are flocking to Vietnam, while the government continues to support the sector’s growth through large-scale infrastructure projects. With the tourism market continuing to rebound and infrastructure improvements enhancing connectivity, Vietnam is well-positioned to remain one of Southeast Asia’s top destinations for both travelers and investors.