Visit Baton Rouge launches ‘Land of Eaux’ tourism campaign

Wednesday, January 1, 2020

Visit Baton Rouge has launched a new ad campaign meant to lure Tiger fans to the capital city ahead of the championship game in New Orleans. The “Land of Eaux” tourism campaign is running on print and digital platforms in communities with a large population of alumni, as well as LSU’s newest fan base in southeast Ohio. Two billboards near quarterback Joe Burrow’s hometown entice “Ohieaux” Tiger fans to visit Baton Rouge and have already net 1.5 million impressions.

Visit Baton Rouge CEO Paul Arrigo said that the term ‘Baton Rouge’ is used in every game. He think LSU is America’s team this year.

Arrigo says that he expects that Baton Rouge will make more money from out-of-towners because LSU is in the game than it would have had the Tigers lost to Oklahoma in the Peach Bowl. He says LSU alum and fans are more comfortable staying in Baton Rouge and driving to New Orleans on game day because they’re familiar with the territory.

The advertisement campaign will continue through game day on Jan. 13, 2020, and Visit Baton Rouge has partnered with alumni coordinators to ensure alums know Baton Rouge is a cheap option for the championship weekend.

Baton Rouge, the Louisiana state capital, owes its name to two Indian tribes who marked the boundaries of their territory with red posts.

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