Published on : Friday, January 22, 2021
Visit Jersey has recently launched a new marketing campaign titled ‘Restore Your Balance’, to raise awareness about the destination’s varied product and to attract more visitors both on and off-season. The campaign sees the tourist board continuing its message of Little Island Big Spirit, emphasising that Jersey is the ultimate island break for visitors looking to reconnect with loved ones and revitalise after a tough year.
Under the campaign, Visit Jersey has launched four inspiring itineraries focusing on nature, adventure, family and heritage, which aim to restore visitors’ balance and sense of wellbeing. After a series of lockdowns, the tourist board is encouraging visitors to get outdoors to embrace the healing benefits of being surrounded by nature, whether breathing in the fresh sea air strolling along one of the island’s many beautiful beaches or taking an alfresco sunset yoga class at St. Ouen’s Bay.
Additionally, visitors can indulge in some of Jersey’s finest local produce, including fresh lobster, oysters and Jersey Royal potatoes, in the array of restaurants as well as unwind and rejuvenate in one of the many spas across the island. The itineraries span four to five days and highlight the breadth and wealth of experiences available in Jersey, in the hope that visitors can truly unwind and discover something different on their next holiday. In order to help promote these itineraries, agents will have access to a new trade toolkit to reinforce their knowledge of the destination for when travel restarts.
Amanda Burns, Chief Executive, Visit Jersey, said in a statement that the tourist board is incredibly excited to launch the campaign at the start of what they believe will be a strong year for domestic travel. She mentioned that the current time is to remind potential visitors that the tranquil island offers the chance to reconnect with families and friends, whilst being surrounded by nature which will restore balance and lift spirits. She mentioned that as restrictions ease, the destination will look forward to welcome first-time and past visitors back to shores once again.