Visit Maldives launches new virtual event management platform

Thursday, April 29, 2021

Visit Maldives recently launched its first virtual event management platform named ‘My Virtual Maldives’, in order to amplify audience engagement and networking by connecting attendees from across the globe through hosted online events, ranging from virtual exhibitions, roadshows, webinars and travel agent training, as well as live marketing events targeting the travel trade and consumers. The web-based format allows for the highest accessibility and easy navigation, enabling attendees to experience the power of going virtual.

Platform features include AI-powered matchmaking, smart lead generation, virtual booths, hybrid engagement and networking tools, real-time support, live video calls and text chat, secured video meetings with screen-sharing capabilities, dedicated networking lounge (for 2, 4 or 10 people), fully branded auditorium with live chat enable poll and Q&A features as well as games and contests to boost attendee engagement. The platform can be accessed by an unlimited number of attendees at any given time and users can conduct business in their own time zone and local language.

Every area of the platform depicts a unique charm of the Maldives presented in 3D graphics. The ‘Isles Main Lobby’ of the platform portrays the natural beauty and the unique geographical formation of the scattered islands surrounded by turquoise lagoons. It also directs attendees to the different areas of the platform. The ‘Barefoot Beach Conference’ is based on a ‘movie under the stars’ theme and will host webinars, virtual conferences and livestreams, whilst the ‘Sunny Side Exhibition Hall’, inspired by the Maldives’ overwater villas, is for Virtual Exhibitions. The ‘Underwater Networking Suite’, depicting the Maldives’ world-famous underwater dining experiences, is for one-on-one meetings during events, the ‘Social Wall’ for attendees to interact through comments and likes, and the ‘Contest Area’ for raffle draws. Additionally, there are other functions such as translation services, interactive features for engagement and a support function that assists users in navigating the platform with ease.

A range of virtual events targeting the travel trade and consumers in key target markets are scheduled to be held on ‘My Virtual Maldives’ throughout the course of the year. These events will also create the opportunity for participation by the Maldives Tourism Industry partners, as with other online and offline activities hosted by Visit Maldives. Having pivoted marketing activities to digital platforms during the pandemic, Visit Maldives conducted successful online campaigns. Through immersive content, it reminded consumers to dream about future travel to the Maldives, whilst reassuring target markets of the safety of the destination due to its unique geographic dispersion of islands and stringent safety measures.

Mr Thoyyib Mohammed, Managing Director, IMMPRC said in a statement that the digital-first strategy has greatly helped in keeping the Maldives front-of-mind amongst consumers over the past year and leaving a mark on the Maldives’ target markets. He mentioned that Visit Maldives has been utilising traditional, as well as creative and innovative platforms and means to market the Maldives. He shared that the launch of ‘My Virtual Maldives’ is a big step forward in marketing the Maldives as a prime tourist destination and the platform will further efforts to revitalise tourism to the Maldives in the face of the pandemic.

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