VisitBritain set to offer Safe Travel badges

Published on : Monday, March 1, 2021


VisitBritain has announced that tourism businesses in the U.K. that are registered to the ‘We are Good To Go’ industry standard scheme can now automatically issue with international ‘Safe Travels’ stamp from the World Travel & Tourism Council (WTTC). The scheme, launched last year by VisitEngland in partnership with the tourism boards of Northern Ireland, Scotland and Wales, has been recognised by the WTTC as meeting its international global standardised health and hygiene protocols and for its role in supporting the recovery of the U.K. tourism sector.

The WTTC stamp enables travellers to recognise destinations around the world which have adopted global standardised protocols so they can experience ‘Safe Travels.’ VisitBritain is coordinating the Safe Travels stamp issue in the U.K. on behalf of WTTC for businesses, its scheme with those who welcome international visitors particularly encouraged to apply. Sally Balcombe, Chief Executive, VisitBritain said in a statement that the organisation is delighted that businesses certified to ‘We’re Good To Go’ can also automatically register for the WTTC’s global Safe Travels stamp, recognising the standard of protocols and processes currently in place in the U.K.

She mentioned that it is also testament to the hard work and commitment of tens of thousands of businesses right across the country who have adapted and innovated to safely meet new ways of working and are already ‘good to go’. She said that the international stamp alongside the We’re Good To Go mark also serves to reinforce that ‘ring of confidence’ for visitors that U.K. tourism businesses, attractions and destinations have clear processes in place to welcome them back safely as travel restrictions can be lifted.

She also informed that the priority is to support the industry through crisis to recovery and beyond and shared that this is a timely boost for businesses as well as for future inbound visitors, and can reassure them that they can plan their trips to the U.K. with confidence, once people can travel again, and have a great experience when they get to the country.

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