Wednesday, July 3, 2019
VisitEngland has launched a business-to-business digital platform Tourism Exchange Great Britain (TXGB), to connect tourism businesses in England to the world. TXGB is a one-stop shop for English tourism suppliers including accommodation providers, visitor attractions and experiences, to link to distributors with international reach and sell their products overseas.
VisitEngland Commercial Director Carol Dray said that TXGB will drive bookings for the hundreds of thousands of tourism businesses in England by making it easier for them to access new markets and ultimately more customers.
England’s latest tourism products, services and experiences, will be on show internationally to global distributors and their customers – driving bookings and inbound tourism across the country, boosting regional economies.
By linking to tourism suppliers’ booking systems, TXGB ‘feeds’ live availability and pricing, as well as product descriptions, images and relevant content into national and international distributor sites such as Booking.com, Ctrip and Expedia.
Tourism Exchange Great Britain can also be used by destinations across England who can become distributors, making all tourism products within their destination available to distributors in one place.
TXGB was developed as part of the UK Government’s Discover England Fund, which was administered by VisitEngland, to support the tourism industry develop world-class bookable English tourism products.
Tourism businesses in England can connect to Tourism Exchange Great Britain, developed and operated by technology partners Rainmaker and V3, for free. They pay commission to the distributors they opt into and a 2.5% + vat booking fee to TXGB per booking, which goes towards the sustainability of the platform.
