VisitEngland launches industry COVID-19 secure consumer mark

Published on : Friday, June 26, 2020

England’s official tourist board VisitEngland recently launched a UK-wide industry standard and consumer mark in order to provide a ‘ring of confidence’ for the tourism sector as it is working reopening once again. The action has been undertaken in collaboration with the national tourist organisations of Northern Ireland, Scotland and Wales.


The industry standard and supporting mark, ‘We’re Good To Go’ industry would be provided to businesses that can show that they are abiding to the respective government and public health guidance, have carried out a Covid-19 risk assessment and checked that they have the required processes in place. All businesses across the industry can join the scheme completely free of cost.


In order to obtain the mark will have to complete a self-assessment through the online platform including a check-list before receiving certification and the mark for display in their premises and online. All businesses across the U.K. will be assessed according to their respective national guidance including the necessary social distancing and cleanliness protocols.


The scheme has been introduced to ensure a standard-led approach for the sector across the U.K. with input from more than 40 industry bodies. In addition, the government has also outlined certain measures that will allow U.K. tourism and visitor attractions to reopen to the public. The reopening will pave the way for an economic boost to local businesses and economies across the country.


The department for digital, culture, media and sport already published a set of guidelines that outlines the processes and facilities that businesses must put in place before reopening on July 4 to maintain the safety of both staff and visitors. The advice will include guidelines for hotels and accommodation providers such as campsites, caravan parks and short term lets as well as indoor and outdoor visitor attractions and conference and events centres.


Tourism Minister Nigel Huddleston said in a recent press statement that he wants to encourage the public to experience a great British holiday for summer this year and urged them to be confident that they can do so safely. He mentioned that the new industry standard will show people that tourism businesses, destinations and attractions are adhering to safety guidelines that put safety above everything. He said that the move will play a key role in reviving the tourism industry once again.  



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