Visitors traveling to Venice can see billboards promoting Oman

Wednesday, April 27, 2022

Visitors planning to travel to Venice in the near future will be able to see large billboards displayingdiverse landscape and natural beauty of Oman while exploring the historic city’s canals.

To mark Oman’s partaking in the 59th edition of the Venice International Biennale of Art, from 23 April to 7 November, a tourism promotion campaign was introduced across Venice.

Oman’s promotional campaign will run until November for boosting Oman as a tourist destination in the Italian market. Visitors to Venice can see the billboards on public transport buses, Marco Polo Airport in Venice, the Santa Lucia station, on the wall of the Scalzi Bridge, inside water taxis and some of the most iconic locations in the city.

The campaign is aimed toward promoting Oman as a unique tourism destination, its heritage, tourism and natural wonders of the Sultanate, along with its wide diversity of attractions, so that tourists from Italy and European nations can discover Oman and revel indiverse tourism experiences.

To quote Asma Al Hajri, the assistant director general of tourism promotion at the Ministry of Heritage and Tourism,“The campaign was implemented to attract as many tourists as possible to explore Oman and enhance its image as a safe destination for tourism, in addition to the variety of offers from tour operators that make it possible to enjoy the richness that we offer our visitors, including beachfront accommodation, adventure tours, diving and others.”

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