Published on : Thursday, July 8, 2021
The upper-middle-class with monetary strength is stepping out boldly in search of fresh air, breaking away from the monotony of routine life. The medical fraternity and local authorities are, however, truly worried. While travel does widen one’s horizon and recharges batteries, caution cannot be thrown to winds, at least not yet when the third wave could be lurking in a sinister way.
Indeed people detest the claustrophobic confines of home. It is this basic human impulse for fresh air that is coming to the fore now. Domestic tourist traffic is going up in cooler climes like Shimla, Kodaikanal and Ooty. A section of media has given this a vibrant yet wickedly appropriate name—revenge tourism!
However, India needs more than revenge tourism. It is appropriately famous for its medical tourism which needs to revive when the pandemic dust settles down and people are no longer shy of venturing out. The government has extended ban on international flights till July 31 by when things should hopefully improve not only in India but on a global scale.
Corona-ravaged hospitality sector now needs the government’s support more than ever before. The launch of several branding and marketing initiatives by the Government of India such as ‘Incredible India!’ and ‘Athiti Devo Bhava’ had provided a focused drive for growth. The Indian Government had also released a fresh category of visa, which is the medical visa or M-visa, to cheer medical tourism in the country.
The government is also making serious efforts to increase investment in the tourism sector.