Wave Awards 2025 Reveal the Best Cruise Lines: Expert Tips for Planning Your Dream Ocean, River, and Expedition Cruise

Published on December 7, 2025

The 2025 Wave Awards, often called the “Oscars of the cruise industry,” have revealed this year’s standout cruise lines. Recognizing excellence across categories, the awards help travelers identify top-notch cruise experiences. From luxury voyages to river adventures, the winners highlight what’s best for global tourists planning their next sea escape.

Held at a prestigious venue in London, the awards celebrate cruise brands, ships, and travel agencies that excelled over the past year. A combination of expert judges and public voting determines the winners, making it a reliable indicator for both first-time cruisers and seasoned travelers.

Top Winners and What They Offer

• Riviera Travel emerged as the grand champion, winning multiple accolades including Best Initiative for Attracting New Travelers, Best for Solo Travelers, and Best Trade Sales Team. Its focus on welcoming new cruisers makes it ideal for travelers embarking on their first ocean adventure or exploring solo travel.
• Cunard was recognized as the Favourite Luxury Cruise Line, known for sophisticated experiences and world-class onboard service. Meanwhile, Regent Seven Seas earned the title of Favourite Ultra Luxury Cruise Line, perfect for those seeking the highest levels of comfort and exclusive itineraries.
• Marella Cruises received the Favourite Ocean Cruise Line award, a good choice for travelers seeking a mix of fun, comfort, and accessibility. For those who prefer scenic river voyages, Viking was named Favourite River Cruise Line, offering a relaxed pace and picturesque inland waterway itineraries.
• Hurtigruten stood out as Favourite Specialist Cruise Line, focusing on unique destinations and immersive experiences. It also won recognition for Best Cuisine, making it ideal for travelers who enjoy culinary exploration. Seabourn was named Favourite Expedition Cruise Line, catering to adventure seekers eager for Arctic or off-the-beaten-path voyages.
• MSC Cruises received the Best Ship Launch award, highlighting its commitment to modern ships with innovative amenities. Royal Caribbean International excelled in family-friendly cruises, earning awards for Best Family Cruise Line and Best Ocean Cruise Line, making it perfect for multi-generational travelers.

Travel Tips for Using the Awards

The Wave Awards are more than just a list of winners. They serve as a practical guide for planning a cruise:

1. Identify Your Travel Style
   Choose a cruise line that aligns with your preferences. Luxury seekers may prefer Cunard or Regent Seven Seas, while adventure lovers might enjoy Hurtigruten or Seabourn.
2. Match Cruise Type to Your Pace
   Ocean cruises, river cruises, and expedition trips offer distinct experiences. River cruises provide intimate settings and slower rhythms, while ocean cruises offer entertainment and multiple destinations.
3. Consider Ship Launches and Innovations
   If you enjoy modern ships with state-of-the-art facilities, MSC Cruises’ recent launch showcases new design and amenities worth exploring.
4. Check Itineraries and Destinations
   Even top-rated cruise lines may not visit your desired ports. Review itineraries carefully to ensure the voyage matches your dream destinations.
5. Plan for Solo or Family Travel
   For solo travelers, Riviera Travel offers tailored experiences. Families can look to Royal Caribbean for inclusive amenities and kid-friendly programs.

Why the 2025 Awards Matter

Global travel has surged in 2025, and cruise lines have responded with new ships, unique itineraries, and specialized services. The Wave Awards provide a trusted snapshot of the industry’s best offerings, helping travelers make informed decisions.

Whether you are from Europe, Asia, the Americas, or anywhere in the world, these results serve as a practical tool to navigate the diverse cruise landscape. Instead of relying solely on marketing materials, travelers can base decisions on both expert assessments and public opinion.

Planning the Perfect Cruise

By using the Wave Awards as a guide, travelers can select cruise lines that match their desired experience. Luxury seekers, adventure enthusiasts, family vacationers, and solo travelers all benefit from this curated insight.

Remember to consider timing, destination, and onboard activities when booking. Even award-winning cruise lines vary in style and offerings. With careful planning, your next cruise can provide calm seas, breathtaking views, and unforgettable memories.

Final Thoughts

The 2025 Wave Awards highlight the best cruise experiences worldwide. From ultra-luxury lines to family-friendly ships and specialized expedition voyages, the winners showcase options for every type of traveler.

Use this guide to narrow down choices, plan carefully, and ensure a memorable journey at sea. Cruise holidays are now easier to navigate with expert-backed recommendations, ensuring your next adventure is smooth, exciting, and travel-friendly.