“We are focusing on Asia to boost Sicily’s MICE market”: Daniela Marino on Sicily’s MICE tourism

Published on : Thursday, March 29, 2018


Daniela Marino, Director of Operations, Sicilia Convention & Visitors Bureau at ITB Berlin 2018 speaks to Travel And Tour World about Sicily’s prosperous business tourism and Sicilia Convention & Visitors Bureau’s strategies to attract more tourists. Read here the full interview: 



Travel And Tour World: What are the plans of Sicilia Convention & Visitors Bureau in 2018 season to enhance Sicily’s tourism opportunities?

Daniela Marino: Sicily is a nice place to visit can be discovered, understood and experienced through a series of itineraries dedicated to areas of interest ranging from nature to history and traditions.

In business tourism, our convention bureau plans to attract more tourists by developing and discovering new programmes and projects with continuity. This will consistently drive the arrival of business tourists.

We host many international events as Sicily is mounting with tourism approach. This year, Palermo of Southern Italy, known as the cultural capital, aims to lure with cultural tourism and we are also hosting a number of events for promotion.

Since our Catania’s convention bureau is mostly focused on business tourism, we target India and China as emerging markets. As Turkish Airlines connects Sicily with Asia & Saudi Arabia, we are focusing on the Asian market. We are prepared to serve best to the business world and we are educating ourselves in global market research for MICE tourism.

Sicily not only focuses on incentive tours, but also it is a very good place for organizing any event, exhibition or conferences, as we have many mid-range and luxurious hotels with best facilities and services.




Travel And Tour World: This year is very important for Sicily Tourism.  Why are you looking to promote Sicily’s MICE tourism to the Asian market?

Daniela Marino: Reaching to the emerging and most promising Asian markets is our principal aim. The market has surged with the investment of many leading airlines companies, which permit us to reach. Indian and Chinese industries are investing more and finding new places for the event. It allows us to offer them superior space for business promotion. That is why we are focusing on new emerging markets.




Travel And Tour World: Can you highlight about the convention centre and its capacity?

Daniela Marino: Sicily is witnessing a great industrialization with time. While talking about the successful and innovative conventions and events, our convention bureau can hosts maximum 800 people for any event and a conference centre that can accommodate more 1000 people. There are many four star hotels in the city centre offering the best services with all the modern facilities. For its convenient location, Sicilia Convention & Visitors Bureau is the best place for successful meets.

We are waiting for the refurbishment of a spacious Congress Center in Palermo, known as the Fierra of the Mediterranean (Doorway of the Mediterranean). This Congress Center can accommodate up to 3000 people with all excellent features.

In the meantime, we will also reopen another meetings point in Alessandria which can accommodate 1200 people in the main hall and it will also have good and flexible space for the big events and exhibitions.




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