Published on : Saturday, April 14, 2018
Venkatesh, director, Jungles Lodges and Resorts Ltd( Karnataka) in conversation with Travel and Tour World at ITB Berlin throws light on the luxury train-the Golden Chariot, their social media strategy and expansion plans.
Travel And Tour World: What are your plans for 2018?
Venkatesh : We have a luxury train, Golden Chariot which is doing well and is quiet popular, the good point is we have brought down the price by 50 percent, so many people can come and enjoy. We have many wild life and adventures sports also in lodges with the safaris and offer good sighting of tigers, there is wild life tourism and heritage tourism in Hampi which people can visit.
Mysore is already a well known destination for heritage which people can see.
Travel And Tour World: Tell us about your strategies.
Venkatesh : For marketing we have a very strong online social media, we keep giving a lot of advertisement and are also participated in ITB Berlin.We are trying to popularise our destination as much as possible.
Travel And Tour World: Tell us about inbound tourism which are the main markets in Europe?
Venkatesh : We have lot of facilities, good properties in Karnataka so that people can come and visit us. Denmark, UK is the main market from Europe, from France as of now we are not getting good number of people but trying to explore the market.
Travel And Tour World: Which new markets are being identified?
Venkatesh : We are trying to expand in Spain apart from Europe, we are trying to expand in Russia and China
Travel And Tour World : How about USA?
Venkatesh : With USA, till now we have not yet explored the possibility.
Travel And Tour World: What are the great features of golden chariots as you have a lot of competition in terms of luxury trains?
Venkatesh : There are four luxury trains in India and from the three we consider ourselves to be elite as we take the visitors to heritage , wildlife sites and beach in one go, which is not offered by any other luxury trains. If you take a southern splendor package it will offer a trip to Mysore, Hampi and a heritage site.
We take visitors to see wild life in Mysore and then we take them to the beach in Goa, no other luxury train is having such facilities. Our trips last for 7 days.