Wego and Egypt Tourism Authoritylaunching campaign for driving travelers to visit Egypt

 Thursday, March 24, 2022 


Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), and Egypt Tourism Authority is launching a campaign for driving travelers to visit Egypt during all the seasons.

Egypt is applying stringent health safety and precautionary measures to ensure the safety of citizens and tourists and is looking to welcome tourists from the GCC.

The campaign will focus on promoting Egypt as the most preferred destination for Middle Eastern travelers showcasing important facets of Egypt including warm weather, scenery, and a wide range of activities. Egypt will be marketed and retargeted on all Wego platforms through both the website and application, including online promotions and other additional contributions.

To quote MamounHmedan, Chief Commercial Officer and Managing Director, MENA and India at Wego, “Over 2.43 million flight and hotel searches from MENA to Egypt were performed on Wego in March, where the country ranked the second most searched destination. We’re delighted to partner with Egypt Tourism Authority, to promote Egypt’s hidden gems including one of the world’s intact temples, museums, and pyramids.”

One cannot think of Egypt without imaging Aswan, Hurghada, Luxor or Sharm El Sheikh. Egypt is undoubtedly the world’s largest open-air museum and has one of the oldest temples and museums, which are a must see for everyone!

Suzan Mostafa, General Director of Tourism Promotion at Egypt Tourism Authority said, “We are thrilled to partner with Wego and promote our country through this joint campaign. We will benefit from Wego’s large user base in the MENA region, which will enable us to drive more traffic to Egypt and attract holidaymakers in the winter season.”

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