Published on : Tuesday, November 13, 2018
Now it’s official that wellness tourism is a booming sector. As per the latest report, “Global Wellness Tourism Economy” by the nonprofit Global Wellness Institute™’ (GWI), wellness tourism grew from a $539 billion market in 2015 to $639 billion last year, or 6.5% annually, over twice as fast as tourism overall (3.2%).
To quote GWI’s senior researchers Katherine Johnston and Ophelia Yeung, “The wellness concept is transforming almost every aspect of the travel industry—and wellness tourism will only grow faster in years ahead, as it lies at the powerful intersection of two massive, booming industries: the $2.6 trillion tourism industry and the $4.2 trillion wellness market.”
This type of momentum should not come as a major surprise. Consumers, at present are focused on their health and think of wellness as a lifestyle more than ever. This includes not only how they spend their money on food and other personal care products, but more and more, money spent on their travel needs.
Travel dedicated to self-care and improving one’s personal wellbeing can signify different things to different people. Nevertheless, the all-encompassing stereotype of the wellness traveler as part of a small, elite, rich group attending yoga or meditation retreats is outmoded. More and more, the huge majority of wellness travelers belong to what the GWI terms, the “Secondary Wellness Traveler” group, recognized as those individuals who takes part in wellness experiences on any leisure or business trip.
And the numbers really tell the story. As per the report, “…it’s actually the more mainstream secondary breed that comprises the dramatic bulk of the market: 89% of wellness trips and 86% of expenditures.”
Tags: wellness tourism