Wellness tourism forms taskforce to endorse Paradise Coast

Published on : Thursday, July 26, 2018

Wellness tourismThe Paradise Coast in Florida, made up of Naples and Marco Island and the Everglades, is introducing a bid to be an important health and wellness destination.

A group of Collier County tourism professionals has come together to set up a task force to create strategies that will transform the region as a wellness destination, capitalizing on the multibillion-dollar industry.

The timing of the new effort couldn’t be better as the region was just identified as the Healthiest-Happiest community by Gallup-Sharecare State of American Well-Being 2017 Community Well-Being Rankings.

“The Wellness Tourism Visionary Task Force has chosen the slogan “Be Well in Paradise” to amplify the destination’s brand, which is Florida’s Paradise Coast,” said Debi DeBenedetto, group sales and marketing manager for the Naples, Marco Island, Everglades Convention and Visitors Bureau. “The potential to grow wellness tourism into a major draw for visitors is strong and we are confident our wellness offerings will attract visitors from all over the world to enjoy Naples, Marco Island and the Everglades–the happiest and healthiest place in America.”

Wellness tourism is expanding and by 2020, is projected to be worth $808 billion.
The group was established by DeBenedetto and Peggy Sealfon, a Naples-based internationally recognized speaker, author and personal development coach and is supported by marketing strategies developed by the Naples, Marco Island, Everglades Convention and Visitors Bureau.

The initial step, the task force is taking is to develop a network of wellness providers in Collier County to draw wellness travelers worldwide.

The objective is to bring together a number of wellness offerings, events and initiatives from hotels, restaurants, attractions, sports and spa facilities, activity and tour providers and holistic facilities and house them together online as a resource for wellness travelers.


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