Wellness tourism scores above common vacation

Published on : Friday, October 11, 2019

Currently, Canadians are traveling more than ever before. In 2018, they took almost 500,000 more trips abroad than the year before, as per recent report from the Conference Board of Canada. As it’s never been easier to travel worldwide, all of that adventure – and the compromises to deep sleep and healthy eating that unavoidably come with it – can be draining. Returning from a holiday in need of some quality down-time (the classic “I need a vacation from my vacation,”) is a natural side effect. The rising development in wellness tourism is planned to provide a solution to this issue.


Vacations mean a break from the daily chores. However, but wellness-based tourism goes even further, giving supreme importance to your physical and emotional health at every moment. It’s just like an adventure travel minus adrenaline rush.


“Wellness can mean different things to different people, but I think for many people the idea of wellness and the idea of slowing down go hand in hand,” says Dylan Thuras, co-founder of Atlas Obscura, a travel company and publication that specializes in uncommon experiences. “When people travel they often place a lot of pressure on themselves to maximize the time and money they are spending.”


And they are spending a lot. Now the wellness economy is worth about US$4.2-trillion, as per Skift, a company that follows travel trends. Tourism is a major part of that. Also, for tourism, wellness sector is becoming a bigger slice, rising at 6.5 per cent annually – double the rate of regular tourism.


As the category is more and more developing, wellness travel isn’t something new. “The earliest sanatoriums and health spas start[ed] showing up in America in the late 1700s and really hit their stride in the mid-to-late 1800s,” Thuras says. Their rise can be seen as both a practical and emotional response to the effects of rapid industrialization.” Today’s idea of wellness comes from a similar place – “a reaction to our current digital revolution,” according to Thuras. “People feel anxious, overwhelmed and burned out. We’ve even managed to make vacations about growing one’s personal brand. To focus on wellness makes sense.”


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