Western Massachusetts gets $1 million for luring tourists during winter

 Wednesday, March 29, 2023 


Tourism supporters for entire western Massachusetts will share in $1 million in federal American Rescue Plan Act currency to upholdthe hotspots in ‘shoulder season’, which is November through April, over the subsequent two years.

Restaurateur Peter Rosskothen, who owns the Log Cabin Banquet & Meeting House and the Delaney Housesaid that they will suffer during the winter, concerning the news forum at the Big E declaring the funding. Hence, this will be helpful for everyone.

The visitor economy, a $25-billion-a year-industry state-wide, performs well during the warm summer months.

Vince Jackson, the executive director of the Greater Northampton Chamber of Commerce and the Hampshire County Regional Tourism Council said that the shoulder season is where they witnessprospect for progression.Jacksonsaid that they actuallyperceivethemselves as an après skiing spot with their range of shopping and restaurants. He said that their golf courses turn out to be sledding hills and their rail tracksturn into snowshoeing trails.

The president of the Mohawk Trail Association local tourism council Peter L. Tomyl,said thatsprucing up winter traffic assists in the survival of businesses.

Five tourism advancement councils applied for the fundcollectively, stated Mary Kay Wydra, the Executive Director of the Greater Springfield Convention and Visitors Bureau. They are the Greater Springfield Convention and Visitors Bureau, Franklin County Chamber of Commerce, Hampshire County Tourism Bureau, 1Berkshire Strategic Allianceand Mohawk Tail Association.

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