WFTA partners with WFC on tourism development

Published on : Thursday, January 27, 2022

The world’s largest Food Sport event has partnered with the world’s leading authority on food and beverage tourism to help communities across America achieve official culinary destination certification in the foodie industry.

The two leading organizations the World Food Championships (WFC) and the World Food Travel Association (WFTA) have worked together before on custom food programming to assist destinations with unique chef events and contests.

The new alliance will provide an additional benefit to cities, states, regions and countries that allow them to promote their certification as a Culinary Capital for food-loving travellers.

The food sport industry, much like the food and beverage industry, was severely impacted over the past two years by the pandemic.

That’s why it’s critical for organizations like ours, and WFTA, to bring new attention and opportunities to the table for new tourism revenue and opportunities, said Mike McCloud, President and CEO of WFC.

WFTA, based in the U.S. and operating out of Portland, Oregon, has over 20 years of experience in the food and beverage tourism industry and annually serves 200,000 people from 150 countries.

It has been featured in the most popular newspapers for elevating the best culinary offerings in communities throughout the world.

Erik Wolf, Executive Director of the WFTA said that there are so many fantastic yet untold food and drink experiences still to be recognized across North America.

They are proud to offer Culinary Capitals as a way to regenerate tourism in these communities, while helping to promote and preserve local culinary cultures.

Being designated as a certified Culinary Capital comes with numerous benefits. The primary focus begins with an economic assessment of five key areas, including a city’s culinary culture, culinary promotions and culinary strategy.

The program then summarizes a city’s unique selling proposition in a 20+ page report that includes insight into gap analysis, cross-sector collaborations and a full year of strategy and marketing support.

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