Wine tourism happy with increasing footfall during year end

Published on : Friday, January 1, 2021

Nashik wine tourism once again bounced back towards the end of the year, after experiencing a year full of virus stress and lockdown anxiety. The country’s wine capital Nashik is alive almost after months and now welcoming tourists following the restrictions imposed due to the pandemic.

No sooner has the wine tourism opened; Nashik already witnessed a visit of some 75,000 wine tourists, according to the reports of the All India Wine Producers Association (AIWPA) said. Sula Vineyards, which enjoys a 60% market share in the wine sector and is the biggest brand, made up for around 75% of the total tourist arrivals in the district.

The Christmas and New Year’s season this year has seen a rise in the number of tourists and an increase in daily footfall by more than three times since October. Yatin Patil, a member of the AIWPA managing committee, said that the curfews and restrictions have worked in favour of promoting tourism.

In the past few months it has been reported that the wine sector has almost lost six months of business, however, once the government lifted restrictions the footfall increased, and reached about 400 per day footfall in the month of October, which increased to about 1300 in a day in December. And hence Nashik is hopeful of experiencing more visitors in the month of January.

Monit Dhavale, senior vice president, Hospitality Business, Sula Vineyards, said that occupancy has been 95% at the 51-room resort at the Sula property and another 10-room property. Most tourists came from Mumbai, Pune or Surat and Indore and reached through four wheel drive. The property is huge and open over 35 acres of vineyards and hence social distancing could be maintained properly.

Jagdish Holkar, president, AIWPA, mentioned that there is a sudden rush in visit, but the wineries are taking all measures to ensure that the social distancing norms are followed. Manoj Jagtap, who runs a wine accessories business and arranges winery visits, said nearly 17,000 tourists have visited Sula Vineyards in the last 10 days. The smaller wineries have seen more than 3,000 visitors in the same period, he added.

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