WTM Latin America 2021 has already more than 4,500 scheduled meetings

Published on : Wednesday, August 11, 2021

WTM Latin America, the leading tourism event to the B2B travel trade professionals in Latin America, takes place from 10th – August 13th. The event, which has been taking place in Brazil since 2013, will be held virtually for the first time.

Exhibitors including Orlando, bringing partners such as Walt Disney World and Margaritaville Resort Orlando, Dubai, Maldives, Egypt, Poland, Israel, Argentina, Chile, Uruguay, Paraguay, Colombia, Guatemala, Barbados, and most of the Brazilian states, among others, have confirmed presence at the virtual show.

With a focus on effective business generation, the event platform has a concierge team dedicated to the meeting platform that monitors and guides visitors and exhibitors with the schedule.

Simon Mayle, Exhibition Director for WTM Latin America, highlights the quality of the exhibitors at the 9th edition of WTM Latin America.

Simon Mayle, Exhibition Director for WTM Latin America said that they have exhibitors from all over the world present at the event. Private companies such as Melia International Hotels, Norwegian Cruise Line, Accor Hotels, and Iberostar Bahia will also be with us and Brazilian outbound tour operators that participate in our operators’ program and play an essential role in the event’s dynamics.

Domestic tourism is also well represented by the Ministry of Tourism of Brazil, which brings nearly all Brazilian states to the event. In addition, some Brazilian states and cities have also invested in visibility by coming with their own virtual booths: Alagoas, Foz do Iguaçu, Ilhabela, Maranhão, Mato Grosso do Sul, Pará, Rio de Janeiro, Rio Grande do Norte, São Paulo. WTM Latin America will be a great business opportunity to the travel industry”, Mayles highlights.

This year’s event has the participation of SEBRAE, which brings 54 companies, encouraging the involvement of small entrepreneurs as co-exhibitors to connect, recycle knowledge and expand opportunities.

Since last week, professionals selected for the “Agente na Estrada” (Agent on the Road) program have received destination training, especially for Brazilians and Latin Americans. During the four days of meetings, the travel agents will follow the appointments schedule and relationships with the operators present at WTM Latin America.

In addition, we have a specific “Destination Briefing” that will take place during the event in two formats: one offered especially for Hosted Buyers and another to the entire event audience on-demand format. These sessions are presentations about the destinations and initiatives promoted, full of news and relevant information prepared especially for the event.

To date, there are nearly 1.100 travel agents confirmed for the event, 226 buyers – part of the Buyers’ Club and 106 hosted buyers. More than 3,000 travel professionals are also registered – 58% from Brazil and 42% international. In addition, WTM Latin America will have 352 exhibiting companies from 19 countries.

Due to the large number of scheduled meetings, WTM Latin America has added an extra day on August 13th, from 10am to 2pm (BRT).

The conference programme follows the quality and exclusivity of the previous events. Four central pillars set the tone for the debates and panels presented at WTM Latin America: Travel Trends, Technology, Women in Tourism and Responsible Tourism.

Authorities’ participation such as the Deputy Minister of Egypt, Ghada Shalaby, Edmund Bartlett, Minister of Tourism of Jamaica and Haris Theoharis, Minister of Tourism of Greece will participate in a chat with Peter Greenberg, from PBS/CBS News on the 10th, 11th and 12th, respectively are the highlights of the show.

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