WTM London Buyer’s Club programme revamped

Thursday, October 3, 2019

In order to create a new and exclusive experience for buyers, exhibitors and visitors, for the 40^th anniversary of the World Travel Mart (WTM) London the Buyer’s Club programme is being revamped.

The motive is to have the highest caliber of buyers at the show along with each one receiving a more tailored experience.A great business experience for all will be created through the streamlining of WTM London’s feature that will promote the arrival of fresh ideas and new possibilities.

The global buyer application is expected to exceed those of last year as there will be no changes in the visa policies for people entering the UK after a deal or no-deal Brexit.

There were more than 9,000 buyers in 2018 and this it is projected there will be more buyer applications than ever. Top 600 industry buyers will receive invitations to attend as a part of the new and improved WTM London Buyer’s Club.

The application process includes a new vetting procedures outside of the top 600 global buyers. Data will be gathered on how individual buyers will use WTM London to enhance their business and ensure all who attend gain maximum benefits from this world-class travel exhibition.

Simon Press, senior exhibition director of WTM London said that the fundamental change in the way in which the Buyers’ Programme will operate represents an exciting advancement for WTM London. The 40th edition has encouraged us to refine our products in order to give attendees the best experience possible.

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