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WTTC launches COVID-19 travel demand recovery dashboard

Tuesday, August 25, 2020

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The World Travel & Tourism Council (WTTC) recently launched a new in-depth data dashboard that highlights the recovery of travel demand across flights and hotels, as well as reveals the shifting intentions of travellers through online travel searches. The one-stop data shop or Interactive COVID-19 Travel Demand Recovery Dashboard was developed by the council in collaboration with McKinsey & Company.


This unique tool provides users easy access to qualitative and quantitative travel data at the global and regional level as well as for 33 major countries around the world and reveals travel demand since the beginning of the year. The Dashboard is updated on a fortnightly basis and offers a useful way to navigate through a vast array of data. The tool has been introduced in a time when travel demand around the world is changing, in response to the gradual reopening of borders as travel restrictions are across the globe are being gradually eased.


The Dashboard has been made free for all WTTC Members and non-members, and presents two distinct views based on Google trends and searches, and bookings via WTTC’s research partners in the project. Global experts in business intelligence, tourism and travel trends, ForwardKeys, provide flights data, while premium data benchmarking, analytics and marketplace insights provider for global hospitality sectors, STR, shares hotel occupancy levels.


The new data dashboard offers insights through two main avenues. The first avenue via Google Trends, has organised all the data sourced into easy-to understand holiday or trip segments, adventure, culture, urban, family, sun & beach and travel services. Each segment has been devised using a set of 20 keywords, covering popular activities, sites and destinations. The segments provide insights at both the regional level and for key travel & tourism countries, such as the U.K., the U.S., France and Brazil.


One the other hand, the second avenue provides regional insights through bi-monthly updates on movements and bookings, with flight information from WTTC’s research partner ForwardKeys, hotel occupancy and average daily room rates from STR and the Google Mobility Index, which shows local recreational activity. In addition, Global Rescue, the travel & tourism global leader and pioneer in medical, security, travel risk and crisis management, provides data showing how ‘open’ each country or key market is, in the context of travel restrictions imposed to combat coronavirus.


The Dashboard shows that while search for travel interest is still lower than last year, Europe is leading the recovery with search now just 20% down on last year. However, adventure is the fastest recovering search segment globally, at just 10% down on last year, as compared to 40% for other segments such as urban, sun and beach, family, culture among others. In a number of countries such as France and Germany, adventure travel searches are 50- 70% above 2019 levels.


Gloria Guevara, President and CEO, WTTC said in a statement that a unique dashboard featuring qualitative and quantitative data has been created to provide the insights which could be crucial to help the travel & tourism sector re-start and map out the path to its recovery. She shared that the dashboard will enable decision makers to track the impact of public policies by monitoring the positive and negative fluctuations of flight and hotel bookings and also online travel searches, as well as consumer confidence.


She also mentioned that data is essential for businesses, government and other organisations to make informed choices and drive the policy which will revive a sector that has suffered disproportionally due to the pandemic. She said that with one in four new jobs being generated by the travel & tourism sector in the last five years, it is more important than ever to provide easy access to data on a regional and global level in order to help inform the right choices at the right time.

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