Published on : Monday, April 20, 2020
The World Travel & Tourism Council (WTTC) has decided to launch a new marketing campaign, ‘Together in Travel’. The campaign has been planned with the aim of galvanizing the global travel and tourism community. It will also show the importance of the travel and tourism sector as a part of the zest for life.
The campaign is set to go live on Monday, April 20 at 11.00hrs BST. The campaign will encourage travellers from around the world to share a video using the hashtag ‘Together in Travel’ simultaneously. The activity would unite everyone across the globe in solidarity at the same moment.
The campaign has been developed by WTTC in collaboration with one of its members, marketing and communications firm MMGY Hills Balfour. It consists of three key elements, a highly visual and emotive video, the campaign hashtag and a microsite that would host the video and user-generated content and stories.
Gloria Guevara, President, and CEO, WTTC said in a press statement that Travel and Tourism is a critical sector to the global economy. She informed that the industry accounts for one in four of all new jobs worldwide and contributes around 10.3% to GDP. She said that the sector touches everyone and builds communities, reduces poverty and improves the social impact of everyday lives across the world.
However, she also mentioned that the sector is uniquely exposed at present due to the coronavirus pandemic. She said that dreaming is part of human beings’ zest for life. She shared that the new campaign encourages thoughts of the brighter days ahead which is highly essential at the moment.
She further informed that the concept for the new campaign was borne out of a desire to rally everyone who is passionate about travel, to unify those who are working hard to rebuild the sector and to spread a message of solidarity that people across the world are one global community, and travel is the key that brings them closer, at the right time.
She added that WTTC aims to give out the message that everyone can still stay inspired with future travel ideas and bookings and can also be part of a virtual space for sharing, connecting, and collectively inspiring.
She also appreciated Amanda Hills, President of MMGY Hills Balfour and her team for their efforts in building the campaign with donated time. She concluded mentioning that WTTC hopes that as many people as possible will share the video, as the world looks forward to a future time when they will be able to travel again.
The campaign comes at a time when new travel stories cannot be made. It arrives with the opportunity to fill all social media channels with stories, images, and videos that can keep the spirit of travel alive. It will enable the global community to reflect on their most special, inspiring travel memories and help them share it with the world from the confinement of their homes.