Zambia launches master plan for unlocking its tourism potential

Wednesday, March 4, 2020

Zambia has launched a plan aiming towards unlocking its tourism sector potential.

The launch of the Zambia Tourism Master plan is aimed toward facilitating systematic exploitation of the country’s vast tourism potential for the sector to contribute toward the growth of the economy. The plan runs from 2018 to 2038.

Zambian President Edgar Lungu said during the launch of the Master plan that in spite of the potential, the sector has not performed according to expectations because it has been run in an uneven manner.

The President said that tourism is among the greatest sectors contributing to the economic development of Zambia but needs a well-planned and financed plan.

He said that tourism requires a comprehensive strategic framework at the national level to increase development.

The plan has taken stock of all tourism assets across Zambia and put them into groups for guiding implementation of projects.

Lungu also unveiled a Presidential Tourism Council comprising ministers, which will ascertain effective coordination of tourism activities. The council is also a platform where policy-makers and technocrats will discuss strategic issues in tourism.

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