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Zambia places tourism second only to agriculture for improving people’s lives in the country

Tuesday, March 13, 2018

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Zambia places tourismThe Zambia Tourism Agency (ZTA) Chief Executive Officer Felix Chaila said that the decision by the country’s government to raise the Ministry of Tourism to an economic ministry and second only to Agriculture is a true recognition of the sector’s capacity to improve people’s lives in Zambia.

Speaking in Berlin at the International Tourism Bourse (ITB Berlin), Mr. Chaila said that globally, the tourism sector is ranked second only to the chemical industry.

He said that the sector has proved its strength in the face of global economic shocks that occasionally hit the world.

Mr. Chaila stressed that tourism is going to be the game changer in Zambia’s mission to fight poverty and improve the living conditions of its people because its products and services are largely consumed at the point of production.

He said that drastic transformation is underway in the road sector and he expressed his confidence that the same shall be done for tourism as well.

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