Zimbabwe tourism minister stresses on the importance of digital marketing

 Thursday, April 5, 2018 


tourism minister of ZimbabweThe tourism minister of Zimbabwe Priscilla Mupfumira said that the local sector members and stakeholders are lagging behind when most tourists globally are using the digital space to search for information on various destinations.

Mupfumira said, “Without digital marketing how do these local tourism sector players intend to reach out to the world and catch the interest of tourists the world over.”


Mupfumira also stressed that if the players want to compete on a global scale, they should live up to the growing demands of the sector and compete with other international destinations online.

In an interview with New Zimbabwe, Mupfumira said the tourism industry of Zimbabwe has a lot of potential to contribute to the gross domestic product (GDP) of the country; however, it would be tough to achieve that if tourists outside the country cannot find information on travelling and the leisure industry online.

“I recently went to South Africa, United Kingdom and Spain and met a lot of enthusiastic tourism players keen to come and participate in Zimbabwe but most of them complain of not getting enough information about the service sector online,” said Mupfumira.

She added, “E-marketing news is a leading tool which local players can effectively use to bring as many tourists as they can but if you search for information about what they offer sometimes it is only the address that is available. But from the information available local players are yet to appreciate the use of the digital space with only one or two hotels having an updated website which is disheartening to say the least. Some do not even have a simple thing like a Facebook page, twitter account to market their places and products, let alone an email account.”

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