Australia’s cruise line to capitalize on Machine learning

Published on : Friday, February 21, 2020

 Along the coast of Australia the cruise operators are increasingly offering bite-sized breaks for domestic travellers keen to explore the island continent.

 

GlobalData reveals that  cruising has become the quintessential modern holiday having an estimated 32 million passengers taking to the seas globally in 2020.

 

 

This was as per the Cruise Lines International Association’s (CLIA) predictions  and Australia’s love of cruise ships has continued to grow at a significant pace having a total of 1,240 cruise ships that visited the country in 2018.

 

 

In 2018 , cruise tourism contributed $3.5 bn to the Australian economy which was faster than the  US and Europe showing an increase of more than 11% from last year.

This was as per the latest report by  the CLIA Australasia and the Australian Cruise Association (ACA).

Bonhill Smith, GlobalData’s travel and tourism analyst said that with the key leaders within the cruise industry involving Australia on an array of itineraries, cruise tourism in the destination plays a significant role within the overall tourism industry.

 

To capture the likes and dislikes of the customers it is imperative to use modern technologies like machine learning.

Personalisation should be prioritized if the owners want to capitalize on the growing numbers and also focus on the experience economy.

Australian travellers these days are influenced by how a product is tailored to their needs and tour operators should be looking to fully understand their market base through data analysisi in the search to provide the ultimate personal experience.


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