BESarawak soft-launched its latest campaign at IMEX Frankfurt 2019

Published on : Tuesday, May 28, 2019

Business Events Sarawak ( BESarawak) latest campaign Redefining Global Tribes – Impact (#RGTimpact) was soft-launched at IMEX Frankfurt.



Imagination was the event’s talking point focused on transformation , inclusion and sustainability. This was similar to Sarawak as the business events sector is magnifying the impacts of the business events.


Amelia Roziman, explains that the #RGTimpact is a 3-year collaborative campaign created in 2019 between BESarawaka and Sarawak Tourism Board to diversify the return of investment in business events.


The power of meetings and conferences is valued beyond the profit it generates through 2 campaigns which is in line with the new direction of the BE sector in Sarawak.




Redefining Global Tribes (RGT)  targets the purpose of business events beyond numbers and the Visit Sarawak Campaign (VSC) which dissects the impact due to tourism alone.



Roziman added that the goal with #RGTimpact is to establish Sarawak’s new role as a thought leader for second tier destinations by reshaping the business of the Associations industry and elevating Sarawak’s competitive edge as a preferred BE destination through strong marketing & PR values. The local & global business events industry will flourish under stronger profiling and greater global exposure while achieving objectives with greater impact.



Supporting its stance on advancing and securing partnerships with business events players.


BESarawak recently launched the Business Events Sarawak Association Centre (BESAC) and welcomed its first Association in the effort to turn Sarawak into an Association hub and expand its contributions.



To reach out to relevant communities and further drive business events into Sarawak associations, trade bodies and corporate organisations will receive monumental support.

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