Bespoke Travel Group rebrands into Humboldt

Wednesday, December 12, 2018

The Bespoke Travel Group has rebranded as Humboldt. It is associated with luxury travel brands Bespoke Brazil and Bespoke Latin America.

The new name exemplifies the adventurous and exclusive nature of their products, as they expand into other parts of the world. They specialize in luxurious tailor-made packages to Latin America.

Simon Williams, founder and director of Humboldt said that they offer unique travel experience that blend culture, local knowledge and luxury. The brand should be able to communicate to the discerning travellers who are looking to explore new horizons. The name Humboldt was chosen to attract travellers who are looking for experience luxury in new countries.

Alexander von Humboldt was one of the most prominent explorers, naturalists and geographers of his time having a passion to discover new lands and cultures. The name contemplates the sense of quality, heritage and luxury.

The new brand identity will allow the company to expand into other areas of the world.

Having established in 2011, the Bespoke Travel Group shares a strong reputation and loyal customer base for their individual five-star packages to Brazil and South America.

Full Mix Marketing helped The Bespoke Travel Group brand to metamorphose into Humboldt.

« Back to Page